The largest camera filter retailer in the world.

HOYA Filter Qualities

Green Label Filters
T
hese filters offer amateur photographers an excellent value with bare glass and no anti-reflective coatings.  Not recommended for the higher quality cameras.

Standard Filters - Purple Label Filters (Double Coated)
T
hese filters offer both amateur and professional photographers HOYA's famous quality at reasonable prices. They have coatings applied to both surfaces to suppress reflection and increase light transmission. There are a few exceptions in the special effects range which, due to the special materials used in construction, do not have coatings applied.  One example is the circular polarizer.  It is not coated.

HMC (HOYA MULTI-COATED) 
These popular filters are renowned for their ability to minimize reflection at the filter surfaces which reduces flare and ghosting. The result is an average light transmission of over 97%, giving sharp contrast and well balanced color. HOYA HMC filters are recommended for enhancing the performance of today's multicoated lenses.

SUPER HMC (SMC)
These outstanding filters offer revolutionary performance in light transmission and color balance. 12 layers of Super Multicoating are applied to the surfaces of the Skylight 1B and UV(0) models, which produces an average transmission of 99.7%! Coupled with maximum surface precision, this allows increased resistance to flare and stunning images can be recorded at wide apertures without compromising the performance of your lenses.  HOYA Super HMC filters will appeal to the most demanding of photographers who require the ultimate in performance.

SUPER HMC (SMC) Pro 1
These filters offer the advantages of the SMC filters with the improvement of the slim 1mm glass and 3mm ring with front thread.

ULTRA SERIES
Filters in this series use our new ULTRA thin rings which, like the Super PL-CIR filter, are designed primarily to avoid vignetting problems which occur with wide angle lenses. The ULTRA series filters use rings just 3mm in thickness, except for the hybrid UV/Polariser which has a 5mm rotating ring. HMC Multicoating is applied to both sides of the filters and they are supplied with our push-on lens caps. The Ultra ND filters use new Multi-Layer Coating technology to produce a neutral transmission curve which gives perfect color balance. We have also introduced hybrid filters in the ULTRA series, these combine the effect of two filters in one (i.e.: PL-CIR and UV together). This means that HOYA ULTRA series filters are the ultimate choice for wide angle lenses - there is no other filter available to exceed the ULTRA specification.

CLEANING YOUR FILTERS:
Due to their high precision, filters should always be handled with care and kept clean whenever possible. Filters should be cleaned gently with just a lens tissue or soft cotton cloth.

Never use any chemicals, such as lens cleaning fluid, on your filters, as these can damage the coatings. If any stubborn stains occur, these can usually be washed off with some clean water and a soft cotton cloth. 

  
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We offer a money back guarantee:  If for any reason you are not 100% absolutely satisfied with your purchase, please return it for a full refund (less shipping costs).